Jerker Krook / Krookmedia

jägäJerker Krook, 41, is the founder and CEO of Krook Media. His initial brainstorming about the common need of different active enthusiasts – high-quality and custom-made content – has helped the company to take the leading spot in the field. “We work with active and passionate people, and providing them with content is very rewarding”, says Jerker, an active golfer, fisher, and skier.

The productive entrepreneur who is never short of ideas works with a very large network of connections, and he always has a clear vision of his clients’ needs. He is at home in the ever-changing media environment where quick actions are needed.

Being skilled in many different fields is Jerker’s strength, and you can contact him directly in anything relating to all Krook Media services.

Contact: +358 40 566 3035 | jerker.krook(a)

Antti Zetterberg / fishing & skiing

Editor-in-chief of Kalastus magazine,, and EDGE Ski.

Antti, 40, is a father of two sons and a keen outdoor person. Fishing, outdoor life, and snow sports have been close to his heart since he was young. “Somehow, it’s always been those things that I get the most kicks out of”, he says. His main principle in anything he does is accountability.

Another passion for Antti is brand marketing and planning actions promoting sales. Antti has under his belt an extensive experience in marketing, having worked for over ten years at leading advertising agencies such as hasan & partners and PHS TBWA. Understanding a client’s business and tailoring and implementing relevant marketing are Antti’s strengths. This experience combined with deeply knowing and understanding lifestyle sports people is unique in our country.

Should you need assistance in terms of advertising your product or service, Antti will be happy to offer you his expertise regardless of the channel.

Contact: +358505695725 | antti.zetterberg(a)

Mikko Kempas / Skateboarding

Mikko is responsible for the layout of Krook Media publications. Having been into skateboarding for over two decades, it is his field of expertise.

Contact: +358 40 160 4069 | kempas(a)