In Finland, everybody has a relationship with fishing, as it’s one of the most popular past times in our country. According to a study conducted by Natural Resources Institute Finland, nearly 1.8 million people are into fishing.
To many, it is an important way to relax and spend some quality time with friends. Fishing always offers lots of exciting moments ranging from watching the bite to amazing experiences in nature. These are the moments that we write about – the moments that will not be forgotten.
The fishing medias run by Krook Media House are Kalastus (“fishing”) magazine and Kalamies.com (“fisherman”) website. Our media network (Magazine, website, Facebook) reaches totally over 100 000 people – the whole active fishing community from its newcomers to veterans.
Kalastus-lehti magazine was founded in 2004 by active fishermen who thought that the Finnish fishing scene needed different approach in terms of lay out, story telling and the distribution concept.
We did not want to get subscribers who have to pay for the magazine so we came up with a concept where we share the magazine for free in every fishing tackle shop in Finland. Today Kalastus-lehti is the largest 100% fishing magazine in the country with circulation of 30 000 copies. It is the opinion leader and the media which gets most respect from the clients and readers.
Finnish recreational fishing – Key facts
- 1.8 million people who consider fishing as their hobby during summertime holidays, investment around 100-200 euros annually
- 218 000 active fishermen and women who are fishing all seasons and are investing 1000-2000 euros annually
- 82 000 consider themselves as true fanatics, are spending all their leisure time fishing and invest over 2000 euros annually
- 75% are men, 25% women. 20% are under 18 years old and 11% are over 63 years
Kalastus magazine Media info
Target Group
Primary target group: Active sport fishing oriented people with high purchasing power ranging from 25 to 45 years old. Secondary target group: Under 18 years old and veterans.
Circulation
30.000 kpl. (The International Sportsmen’s Fair -issue 35.000 kpl)
Sales
Jerker Krook
jerker.krook@krookmedia.fi
+358 40 566 3035
Antti Zetterberg
antti.zetterberg@krookmedia.fi
+358 50 569 5725
Technical information
Size: 210 x 280 mm
Bleed: +3mm
Check advertising guidelines HERE
Printing House
Printall, Estonia
Staff
Antti Zetterberg, Editor-in-chief
Ari Paataja
Mikael Sarelin
Niko Satto
Schedule 2024
| Issue. | Pub. Week | Material Deadline |
| 1 | 16 | 4/8/2024 |
| 2 | 23 | 5/16/2024 |
| 3 | 37 | 8/16/2024 |
Kalamies.com – The largest Finnish fishing site and sharing the stoke of fishing by daily basis.
Get the most out of your marketing budget by combining your message in online and print as Kalamies.com and Kalastus-lehti are bonded together. The magazine and its contents are also shared online at Kalamies.com one month after publishing. Different articles are being read by almost one million readers annually. Kalamies.com has 7200 Facebook followers. There are 11 000 Facebook followers in Kalastus-lehti.
Ask for more information:
Jerker Krook
jerker.krook@krookmedia.fi
+358 40 566 3035
