{"id":214,"date":"2023-04-04T08:00:41","date_gmt":"2023-04-04T05:00:41","guid":{"rendered":"https:\/\/uusi.krookmedia.fi\/uusi_krookmedia_fi\/?page_id=214"},"modified":"2025-02-26T12:14:39","modified_gmt":"2025-02-26T09:14:39","slug":"fishing","status":"publish","type":"page","link":"https:\/\/krookmedia.fi\/index.php\/en\/fishing\/","title":{"rendered":"Kalastuslehti Fishing Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/kalastuslehti.fi\/mediatiedot\/\" target=\"_blank\" rel=\"noreferrer noopener\">CHECK MEDIAKIT HERE! <\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Finland, everybody has a relationship with fishing, as it\u2019s one of the most popular past times in our country. According to a study conducted by Natural Resources Institute Finland, nearly 1.8 million people are into fishing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To many, it is an important way to relax and spend some quality time with friends. Fishing always offers lots of exciting moments ranging from watching the bite to amazing experiences in nature. These are the moments that we write about \u2013 the moments that will not be forgotten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The fishing medias run by Krook Media House are Kalastuslehti (Fishing magazine) website <a href=\"https:\/\/kalastuslehti.fi\/\" target=\"_blank\" rel=\"noreferrer noopener\">Kalastuslehti.fi<\/a>. Our media network (Magazine, website, Facebook) reaches totally over 100 000 people \u2013 the whole active fishing community from its newcomers to veterans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kalastus-lehti magazine was founded in 2004 by active fishermen who thought that the Finnish fishing scene needed different approach in terms of lay out, story telling and the distribution concept.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We did not want to get subscribers who have to pay for the magazine so we came up with a concept where we share the magazine for free in every fishing tackle shop in Finland. Today Kalastus-lehti is the largest&nbsp; 100% fishing magazine in the country with circulation of 30 000 copies. It is the opinion leader and the media which gets most respect from the clients and readers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finnish recreational fishing &#8211; Key facts<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1.8 million people who consider fishing as their hobby during summertime holidays, investment around 100-200 euros annually<\/li>\n\n\n\n<li>218 000 active fishermen and women who are fishing all seasons and are investing 1000-2000 euros annually<\/li>\n\n\n\n<li>82 000 consider themselves as true fanatics, are spending all their leisure time fishing and invest over 2000 euros annually&nbsp;<\/li>\n\n\n\n<li>75% are men, 25% women. 20% are under 18 years old and 11% are over 63 years<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Kalastus magazine Media info<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Target Group<\/strong><br>Primary target group: Active sport fishing oriented people with high purchasing power ranging from 25 to 45 years old.&nbsp; Secondary target group: Under 18 years old and veterans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Circulation<\/strong><br>30.000 kpl. (The International Sportsmen\u2019s Fair -issue 35.000 kpl)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sales<\/strong><br><strong>Jerker Krook<\/strong><br>jerker.krook@krookmedia.fi<br>+358 40 566 3035<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Antti Zetterberg<\/strong><br>antti.zetterberg@krookmedia.fi<br>+358 50 569 5725<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Technical information<\/strong><br>Size: 210 x 280 mm&nbsp;<br>Bleed: +3mm<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check advertising guidelines <a href=\"https:\/\/krookmedia.fi\/index.php\/en\/material-guidelines\/\" target=\"_blank\" rel=\"noreferrer noopener\">HERE<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Printing House<\/strong><br>Printall, Estonia<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Staff<\/strong><br>Antti Zetterberg, Editor-in-chief<br>Ari Paataja<br>Mikael Sarelin<br>Niko Satto<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"1654\" src=\"https:\/\/krookmedia.fi\/wp-content\/uploads\/2024\/10\/kalastus_3_24_kansi.jpg\" alt=\"\" class=\"wp-image-471\" srcset=\"https:\/\/krookmedia.fi\/wp-content\/uploads\/2024\/10\/kalastus_3_24_kansi.jpg 1240w, https:\/\/krookmedia.fi\/wp-content\/uploads\/2024\/10\/kalastus_3_24_kansi-600x800.jpg 600w, https:\/\/krookmedia.fi\/wp-content\/uploads\/2024\/10\/kalastus_3_24_kansi-1125x1500.jpg 1125w, https:\/\/krookmedia.fi\/wp-content\/uploads\/2024\/10\/kalastus_3_24_kansi-150x200.jpg 150w, https:\/\/krookmedia.fi\/wp-content\/uploads\/2024\/10\/kalastus_3_24_kansi-768x1024.jpg 768w, https:\/\/krookmedia.fi\/wp-content\/uploads\/2024\/10\/kalastus_3_24_kansi-1152x1536.jpg 1152w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CHECK MEDIAKIT HERE! In Finland, everybody has a relationship with fishing, as it\u2019s one of the most popular past times in our country. According to a study conducted by Natural Resources Institute Finland, nearly 1.8 million people are into fishing.&nbsp; To many, it is an important way to relax and spend some quality time with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":180,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-214","page","type-page","status-publish","has-post-thumbnail","hentry"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kalastuslehti Fishing Media - Krookmedia - Aktivoi tarinasi<\/title>\n<meta name=\"description\" content=\"Kalastus-lehti magazine was founded in 2004 by active fishermen who thought that the Finnish fishing scene needed different approach in terms of lay out, story telling and the distribution concept.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/krookmedia.fi\/index.php\/en\/fishing\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kalastuslehti Fishing Media - 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