In Finland, the number of participants has increased by up to 50% per year in recent years, and there are already over 100,000 padel enthusiasts. The development of facilities has enabled the sport’s rapid growth, with 1,086 padel courts currently in Finland.
Padel is suitable for people of all ages, from juniors to seniors, offering not only fitness benefits but also tactical and technical challenges for both recreational and competitive players.
One of padel’s hallmarks is the long rallies, which bring joy to the game. In Finland, padel is mainly played at a recreational level, and there are fewer than 3,000 licensed players. The media coverage of padel is exceptional for a new sport, with platforms like Viaplay broadcasting the World Padel Tour live.
PROFILE OF A FINNISH PADEL PLAYER IN 2023
M 30–50 – The largest target group and the first to discover the sport. Well-networked decision-makers who are generally interested in sports, business, and trends. They are often very committed and may play up to 4–6 times a week. They actively consume padel content.
F 25–50 – A sporty and social group interested in organized activities and local events.
M/F 18–25 – Growing as more courts are built. Plays padel because it’s a fun way to hang out with friends while getting a good workout.
Juniors – With its low barrier to entry, padel is also ideal for children and young people. As club activities have developed, the number of juniors has started to grow rapidly. Children, youth, and families are a strategic focus for the Finnish Padel Federation in the coming years.
Why is padel attractive?
Padel’s appeal lies particularly in its trendiness, strong social nature, and low barrier to entry, which allow for a relaxed atmosphere and a good workout for players of all skill levels
Padel.358 Sales
Jerker Krook
jerker.krook@krookmedia.fi
+358 40 566 3035
Mikael Hästbacka
mikael@padel358.fi
+358 40 555 3222
Sami Suominen
Sami@padel358.fi
+358 45 636 6363
Schedule 2024
| Issue | Deadline | Pub. Date |
| 1/2024 | 15.1. | 31.1. |
| 2/2024 | 15.11. | 28.11. |
Material Delivery
Page size: 210mm x 260mm +3mm bleed
Email: ilmoitukset@krookmedia.fi
If you need more information, contact us: jerker.krook@krookmedia.fi
